TVN Webinar: How To Boost Digital And Streaming Revenue In ‘23
Digital and streaming sales executives will share their digital revenue ambitions and the evolving strategies they're employing to realize them in Revenue Strategies: How To Boost Digital and…
Digital and streaming sales executives will share their digital revenue ambitions and the evolving strategies they're employing to realize them in Revenue Strategies: How To Boost Digital and Streaming Revenue in 2023, a TVNewsCheck Working Lunch Webinar on Jan. 26, 2023, at 1 p.m. ET.
Facing the industry's general revenue challenges of a non-election year, the executives will discuss their insights into the opportunities availed by their many digital platforms including streaming, where station groups have been building growing audiences across their streaming apps, FAST channels and vMVPDs.
'The dual challenges of a non-election year and impending recession are putting more urgency on stations' digital channels to perform, revenue-wise,' said TVNewsCheck Editor Michael Depp. 'This webinar convenes some of the industry's most creative digital sales leaders to unpack where they're putting their strongest sales efforts and how they're capitalizing on streaming revenue to be a bigger part of the overall revenue picture.'
Dennis Cook, SVP, Sales Marketing, Nexstar Digital — In his position since January 2022, Cook oversees the digital division's go-to-market strategy and all revenue-driving ad sales marketing and audience insights initiatives in support of the advertising sales business.
A marketing and media industry veteran, Cook has held leadership roles in consumer, affiliate and ad sales marketing at Sony Pictures Television, The Walt Disney Co., CBS Television, Showtime and ESPN. Throughout his 20-plus years in broadcasting, cable, syndication, streaming and digital media, Cook has consistently demonstrated his ability to launch and grow new businesses and brands — driving ratings, revenue and profitability.
He is an active participant in media-industry related organizations including the IAB Advanced TV & Digital Video Committee, the Advertising Research Foundation Board of Curators and the Forbes Agency Council, where he is an official member and shares his industry expertise on expert panels. He also has been a guest speaker at numerous industry conferences including MediaPost's OMMA Global and the Brand Innovators Trade Marketing Summit.
Ryan Moore, CRO & SVP Sports and Digital, Sinclair Broadcast Group
Erin Overstreet, VP, Digital Sales, Gray Television — With a drive to contribute to the industry's convergence of traditional broadcast and digital, she oversees digital sales for Gray, the owner and/or operator of television stations and digital properties in 91 markets across the U.S. including the first- or second-highest rated television station in 85 markets.
A former financial adviser with a background also in both sales and news, Overstreet joined Gray in 2008 with the aim to help local advertisers continue to successfully market their brands in a rapidly changing consumer environment. OTT is no exception to this, and Gray continues to evolve in content creation and delivery.
Stephanie Slagle, VP and Chief Innovation Officer, Graham Media Group — Prior to joining Graham, she was the director of digital and digital strategy at WBNS Columbus, Ohio, and RadiOhio Inc. Shortly after joining the team, she spearheaded the launching of a digital department by recruiting and developing top performing teams with in-depth digital strategy experiences.
In addition to her digital experiences, Slagle is a dynamic sales, marketing and communication leader with more than 15 years of media experience with companies including Dispatch Media Group, LIN Media and Sinclair Broadcast Group. She has established a well-earned a reputation for her knowledge and passion for cutting edge concepts in the digital space. From embracing these qualities, she has implemented several innovative digital strategies in each position she has held.
Paige Albiniak, Contributing Editor, TVNewsCheck will moderate