Public knowledge of the hygiene and comfort associated with baby care products drives the industry's growth. Furthermore, India's increasing population of working women contributes significantly to the growth of the baby care goods industry, rendering it one of the fastest growing markets in the world. Various players in the market are continually pushing growth through various marketing campaigns, especially targeting the working woman.
In addition new packaging and authentic organic products with significant health benefits are driving up demand for baby products. Due to increased market awareness and disposable income, the demand for baby care items in India has increased in recent years. The baby care and kidswear segments are constantly evolving, with new categories and products launched consistently.
Further, the digital revolution has been a growth enabler for the industry, with 33 percent of women (urban & rural) and 52 percent of urban women having internet access. Dr Leo kidswear is a care defined brand, and its clothes are made from the finest organic materials, such as cotton, linen, and wool, that provides extra comfort and care to babies. DrLeo kidswear as a brand is a destination for people wanting care and variety in baby garments.