Beer Institute Revises Marketing Code to Address Alcohol Variants of Non-Alcohol Products

Displays, signage, sampling and other marketing materials should not include both the alcohol and non-alcohol products. Brian Crawford, President and CEO of The Beer Institute, stated that brewers are committed in self-regulation of advertising and marketing. This includes making sure consumers can distinguish alcohol from non-alcohol products. Brewers are taking steps to ensure that marketing and advertising materials for these products stand out in the market by updating their advertising code. The Beer Institute's Advertising and Marketing Code has been updated to reflect the increasing number of new products on the market. This gives consumers the information they need in order to make informed decisions and to consume responsibly. The Beer Institute Advertising and Marketing Code allows brewers to target legal drinking-age consumers with their marketing and advertising. Visit URL .###To learn more about Advertising and Marketing Code, please visit: URL The Beer Institute is a trade association representing the American brewing sector. It represents brewers, beer importers, and industry suppliers. This industry supports over 2 million jobs and contributes more than $331 billion annually to the American economy. The U.S. Beer Institute was founded in 1862. The U.S. Brewers Association was founded in 1862 as the Beer Institute. Today, the Beer Institute is dedicated to sound public policy development and the values of civic duty. Follow the Beer Institute on Twitter and like the Beer Institute Facebook. Jeff Guittard

Beer Institute

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